Home » Shopify Email Popups: Do They Hurt or Help Your E-commerce Conversions?

Shopify Email Popups: Do They Hurt or Help Your E-commerce Conversions?

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best shopify shopping website

If you’re a Shopify web designer or store owner, you might be wondering whether email popups are worth using on your website. After all, popups can be annoying and intrusive, right?

Well, not necessarily. Popups can also be very effective in capturing leads, growing your email list, and boosting your sales – if you use them correctly.

In this article, we’ll show you how to create Shopify email popups that convert, without hurting your user experience or your brand reputation.

We’ll also share some examples of successful popups from other ecommerce stores, and how you can replicate them for your own website.

What are Shopify email popups and why use them?

Shopify email popups are forms that appear on your website, usually in the center of the screen or as a slide-in from the side, top, or bottom of the page.

They invite visitors to enter their email addresses in exchange for something valuable, such as a discount code, a free shipping offer, a lead magnet, or a newsletter subscription.

The main benefit of using Shopify email popups is that they help you grow your email list, which is one of the most powerful marketing channels for e-commerce. According to a study by Klaviyo, email marketing accounts for 25.3% of e-commerce sales on average.

Email marketing allows you to communicate with your prospects and customers on a regular basis, build trust and loyalty, and increase conversions and retention. But to do that, you need to have a list of qualified leads who are interested in your products and offers.

That’s where Shopify email popups come in. They help you capture the attention of your website visitors and entice them to join your email list before they leave your site. This way, you can follow up with them later and nurture them into customers.

How to create Shopify email popups that convert

Not all Shopify email popups are created equal. Some popups can be very effective in generating leads and sales, while others can be annoying and detrimental to your website performance and reputation.

To create Shopify email popups that convert, you need to follow some best practices:

  • Create a cohesive design – Your popups should match the look and feel of your website, using consistent colors, fonts, and styles. This way, your popups will appear as part of your website rather than a third-party tool.
  • Use a clear call to action – Your popups should have a clear and concise message that tells visitors what they will get by entering their email address. Avoid generic CTAs like “Subscribe” or “Shop” and use specific and compelling ones like “Get 10% off your first order” or “Download your free guide”.
best shopify shopping website
best shopify shopping website
  • Offer value – Your popups should offer something valuable to your visitors that motivates them to join your email list. This could be a discount code, a free shipping offer, a lead magnet (such as an ebook, a checklist, or a video), or access to exclusive content or deals.
  • Target the right audience – Your popups should be relevant and personalized to your visitors based on their behavior, preferences, location, device, or source. For example, you can show different popups to new vs returning visitors, desktop vs mobile users, or organic vs paid traffic.
  • Set up behavior triggers – Your popups should appear at the right time and place on your website to maximize conversions and minimize annoyance. For example, you can show popups after visitors spend a few seconds on your site, scroll down a certain percentage of the page, view a specific product or category page, or try to exit your site.
  • Test and optimize – Your popups should be constantly tested and optimized to improve their performance. You can use tools like Google Analytics or Shopify Analytics to track the metrics of your popups, such as impressions, conversions, bounce rate, and revenue. You can also use tools like Getsitecontrol or Pop Convert to run A/B tests on different elements of your popups, such as design, copy, offer, timing, and targeting.

Examples of Shopify email popups that work

To give you some inspiration for creating your own Shopify email popups that convert, here are some examples of successful popups from other e-commerce stores:

  • The Sill – The Sill is an online plant shop that uses a simple but effective popup to grow its email list. The popup offers 10% off the first order in exchange for an email address. The popup has a clean design that matches the website’s aesthetic, and uses a clear and catchy CTA: “Let’s grow together”. The popup also has a countdown timer that creates a sense of urgency and encourages visitors to act fast.
  • TechTopia – TechTopia is an online store that sells gadgets and accessories for tech enthusiasts. The store uses a spin-the-wheel popup to collect emails and offer discounts. The popup is fun and interactive and creates a gamified experience for visitors. The popup also uses social proof by showing the number of people who have already spun the wheel and won a prize.
  • TOPTIER SHOP – TOPTIER SHOP is an online store that sells clothing and accessories for streetwear lovers. The store uses a slide-in popup to offer free shipping on orders over $75. The popup is subtle and non-intrusive and appears at the bottom right corner of the screen. The popup also uses a bright color and an emoji to catch the attention of visitors.


Shopify email popups can be a powerful tool to increase your e-commerce conversions, but only if you use them wisely.

By following the best practices and examples we’ve shared in this article, you can create effective popups that match your brand, offer value, and target the right audience.

If you need help with creating Shopify email popups that convert, you can use tools like Getsitecontrol or Pop Convert, which are easy to use and integrate with Shopify.

You can also hire a professional Shopify web designer who can create custom popups for your website.

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